Multi-Channel News Story on New Networks Replacing Existing Channels Includes Pivot

Making a Fresh Start
New Networks Rise from the Shells of Old
By: Stuart Miller Jun 2 2013 – 11:22pm
Multi-Channel News

Cable-industry executives making their way to Washington, D.C., next week for The Cable Show will get an eyeful of several new networks touting their shows on the convention floor.

A closer look, though, reveals that these networks are not really new. And when viewers of Current, G4 or Documentary Channel tune in later this year, they’ll find those channels are gone, replaced by a bright, shiny set of new programs and a newly minted network brand.

Those channels, which were attracting miniscule audiences to begin with, are making way for Al Jazeera America, Esquire Network and Pivot, respectively. As with teardowns in the real-estate market, it’s part of a recent trend that’s sometimes as simple as changing a network’s name, and other times as extreme as scrapping all previous content and overhauling everything.

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