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Jennifer Garnick, Appointed VP, Public Relations For Participant Media’s Pivot and TakePart

NEW YORK (May 30, 2013) —Jennifer Garnick has been appointed Vice President, Public Relations, for Pivot, Participant Media’s new cable network targeting millennials, and Participant’s digital arm, TakePart. Garnick, who is based in Los Angeles, will be responsible for the overall communications strategy for Pivot, launching in over 40 million homes this August. In addition, she will have direct oversight of all program publicity, talent relations, events and awards campaigns for Pivot, as well as corporate and consumer initiatives for TakePart and TakePart Live. The announcement was made today by Kent Rees, Pivot EVP, Marketing, Scheduling & Operations, to whom Garnick will report.

“Jennifer brings a wealth of well-rounded experience to Pivot,” said Rees. “Her passion and enthusiasm for Participant Media and its mission and her strong background in digital and TV will be instrumental as we set our sights on connecting with this new generation of audiences for Pivot and TakePart. Jennifer also has a keen understanding of the changing media landscape and will be able to guide and advise our senior management team as we build towards our August launch.”

Garnick joins Pivot and TakePartfrom the Independent Film & Television Alliance, where as Vice President, Communications, she spearheaded all publicity initiatives for the organization and its tentpole event, the American Film Market, the largest film market in the world. In addition, Garnick was instrumental in building brand awareness for IFTA and its 150 member companies, and was largely responsible for producing the annual five-day AFM Conference Series. Prior to IFTA, she served as Vice President of Publicity and Talent Relations at SpinMedia (formerly BUZZMEDIA), and was a driving force behind the company’s impressive growth from single website into the fastest-growing and largest independent entertainment publisher on the Web, with more than 40 brands. Garnick began her career at The Lippin Group where she eventually was named Vice President and specialized in corporate and consumer campaigns for television, film, music, digital media and award shows for top entertainment companies. She is a graduate of Emerson College in Boston.

“I can’t imagine a more exciting place to work right now than with Pivot and TakePart,” Garnick said. “I am proud to be part of a company with such a long history of great storytelling which sparks social change, and am truly energized by the opportunities ahead of us. I thrive on working with incredibly smart and innovative people and am truly honored to be part of the Participant team.”

About Pivot

Pivot is a new television network from Participant Media, serving passionate millennials with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation and inspires change, using programs such as “TakePart Live,” its nightly talk show, to illuminate issues through engaging content, and its website,TakePart.com, to continue the conversation and connect audiences to a wealth of content and customizable actions. Pivot, launching August 2013, is available via traditional Pay TV subscription to 40 million-plus homes and is changing the media landscape by live streaming via its interactive, downloadable PivotApp. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot onTwitter  and on Facebook.

About TakePart

TakePart, the digital arm of Participant Media, is a leading source of socially relevant news, opinion, entertainment and information about ways to get involved with the issues that shape our lives. Participant’s philosophy that “a story well told can change the world” is the driving force behind TakePart’s mission: to inspire and accelerate social change by connecting compelling content to action. TakePart’s articles, videos and social action campaigns can be found on Takepart.com, on YouTube via TakePart TV and on MSN.

About Participant Media

Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature films, television, publishing and digital content that inspire social change. Participant’s more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR ‘SUPERMAN’, THE HELP, CONTAGION and LINCOLN. Participant’s social action campaigns and digital network TakePart.com continue the conversation and connect audiences to a wealth of content and actions. Its new millennial television network Pivot launching August 2013 in 40 million-plus homes, is TV for The New Greatest Generation.