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Variety Spotlights Cesar Chavez Social Action Efforts on Eve of L.A. Premiere

Participant, Pantelion, Canana Tubthump Cesar Chavez National Day of Service

GUADALAJARA – Not all films made by an international company swing by the White House before their world premiere in the U.S.

Lead-produced by Mexico’s CananaFilms, “Cesar Chavez” is one exception. The brief pre-screening introduction by President Obama on Wednesday to an audience including House Minority Leader Nancy Pelosi and Valerie Jarrett, senior adviser to the president, is just one highlight of an exceptional release strategy.

Releasing SXSW Audience Award winner “Cesar Chavez,” Diego Luna’s film about a man who changed history, producer Canana, distributor Pantelion Films and co-financier Participant Media want to do a little bit to change history as well.

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