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TakePart TV to Launch July 2012

Participant Media’s Digital Arm to Bring a New Impact-focused Channel to Youtube


TakePart, the digital arm of Participant Media, the leading provider of entertainment that inspires and accelerates social change, will launch a new impact-focused channel on YouTube, as part of YouTube’s new original channels initiative, it was announced today by Jim Berk, CEO, Participant Media. TakePart TV, premiering July 2012, will feature an eclectic mix of original programming ranging from daily short-form shows, high-quality series and a variety of live-streamed events showcasing the people who are making change happen around the world. TakePart is a content-driven social action platform of people, non-profit organizations and brands that are working together to drive positive change on big issues. “As Participant continues to expand its content creation and engagement with audiences around the world, TakePart TV will be the place where we connect the power of our feature films, television, short films and digital content with ways for people to engage, interact and take action,” said Berk. “YouTube is one of the most powerful communications platforms in the world, allowing people around the globe to share their stories with others,” said Christopher Gebhardt, TakePart General Manager. “We believe that there’s a huge, untapped audience of individuals whose desire to make a difference in the world extends to the entertainment they seek out and the brands they choose.  We will work with other channels, as well as our Social Action Network, a community of over 400 non-profits, to create the hub for amazing cause-related video.” Added Jenna Briand, TakePart Managing Editor, “Through a lineup of fun, edgy, provocative shows, TakePart TV on YouTube will get people to not just watch, but to act. We’ll entertain while we inspire by featuring the most compelling change makers — from celebrities and artists to innovators and unsung heroes — through all types of formats, even community-driven reality competitions. We believe world-changing starts with people and ideas — the more unexpected the better.” TakePart was launched in 2008 by Participant to form communities of engaged people who are active and interested in creating a world of peace and sustainability and to amplify the impact of its films and NGO partners. Today, TakePart creates and distributes original short form content and  social action and advocacy campaigns for all of Participant’s films, including Food, Inc., The Cove, Waiting for “Superman,” The Help andContagion.  TakePart also created videos and corporate social responsibility programs for brands such as American Express and The History Channel. YouTube plans to bring around one hundred new original channels, created specifically for today’s connected viewers, to its platform.  Well-known personalities and content producers from TV, film, music, news, and sports, as well as some of the most innovative new media companies in the world and some of YouTube’s own existing partners, will launch new, advertising-supported channels for YouTube’s worldwide audience. The new channels will start launching on YouTube next month and continue over the next year. TakePart (TakePart.com) is the digital division and online Social Action Network of Participant Media, an entertainment company that focuses on documentary and narrative feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Founded by Chairman Jeff Skoll in 2004, Jim Berk serves as CEO and Ricky Strauss as President. Participant’s films include The Kite Runner, Charlie Wilson’s War, An Inconvenient Truth, Good Night, and Good Luck, The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for “Superman,” Fair Game, PAGE ONE: Inside The New York Times, The Help andContagion.