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TakePart Kicks Off “World Changers 2012” Community Initiative with “Kenya Expedition” Volunteer Trip Giveaway

Young Adults Between the Ages of 18 and 22 Can Enter for a Chance to Win

a Once-in-a-Lifetime Volunteer Adventure in Kenya with Me to We Trips


Beverly Hills – January 26, 2012 – TakePart, the content-driven Social Action Network™ and the digital arm of Participant Media, the leading provider of entertainment that inspires and accelerates social change, kicks off its “World Changers 2012”(www.takepart.com/world-changers.com) community initiative by giving young adults between the ages of 18 and 22 the chance to win a once-in-a-lifetime volunteer adventure in Kenya with Me to We Trips. The TakePart World Changers “Kenya Expedition” allows young travelers to experience the rich cultural heritage and natural splendor of Kenya, while actively participating in community development in a place that truly needs it. The winner of the first World Changers giveaway will receive round-trip airfare to Nairobi, accommodations and three meals daily. Additional highlights include a full-day safari adventure, Swahili lessons, environmental walks, and service activities such as school building projects, teaching local children and planting shade trees. The three-week volunteer adventure is provided by Me to We (www.metowe.com) an innovative social enterprise, providing people with better choices for a better world, including socially conscious clothing, fashionaccessories and books, life-changing international volunteer trips, leadership training programs and inspirational speakers. Half of Me to We’s net profit is donated to its charitable partner, Free The Children, while the other half is reinvested to grow the enterprise and its social mission. “Me to We trips offer hands-on global education and community service opportunities like no other,” said Me to We and Free The Children co-founder, Marc Kielburger. “In addition to building schools, helping with clean water projects and teaching in primary classrooms, trip participants have access to unique leadership training and service skill development opportunities. “Travelers on our global adventures engage in meaningful and memorable life-changing experiences in some of the world’s most beautiful, but most impoverished areas,” said Craig Kielburger, co-founder, Me to We and Free The Children. “We are excited to work with TakePart to offer this extraordinary opportunity. World Changers 2012 is an initiative that encourages young adults to both “see and serve” their global and local communities. Through this initiative, TakePart aims to help build an active and interactive community of young adults who are excited about exploring the world and getting involved to make it better. Young travelers can visitwww.takepart.com/world-changers to share and read about travel experiences, offer travel advice, and interact with fellow adventurers via text, photos and videos. The initiative is part of TakePart Ambassadors, a program that inspires and empowers young-adults to be leaders in promoting and activating social change to make the world better. “TakePart is thrilled to be working with Me to We on our Kenya Expedition giveaway,” said Christopher Gebhardt, TakePart general manager. “TakePart and Me to We  share a goal  to educate and raise awareness in young people to global issues and empower them to step up and take action.” Eligible individuals of the World Changers Kenya Expedition can enter to win by visitingwww.takepart.com/world-changers beginning on Thursday, January 26th at 9:00am EST. Open call for entries will close on Sunday, February 26th at 11:59pm EST and a winner will be announced on Wednesday, February 29th.   About TakePart TakePart (TakePart.com) is the digital division and online Social Action Network of Participant Media, an entertainment company that focuses on documentary and narrative feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Founded by Chairman Jeff Skoll in 2004, Jim Berk serves as CEO. Participant’s films include The Kite Runner, Charlie Wilson’s War, An Inconvenient Truth, Good Night, and Good Luck, The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for “Superman,” Fair Game, The Helpand Contagion.   About Me to We Trips Me to We Trips opens a world of learning and adventure. Travel to fascinating places, become immersed in new cultures and explore social and environmental issues. Volunteer alongside local communities, develop friendships and support community development in places like Kenya, Ecuador, India, China or Arizona-Mexico. With year-round volunteer and leadership trips for youth, Me to We Trips also offers customized experiences for schools, families and corporate groups. It’s truly a global learning experience unlike any other. More information on Me to We Trips can be found atwww.metowe.com/trips/.