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TakePart Action Platform Upgrade: DONATIONS
We are excited to announce the launch of donations on the TakePart Action Platform. Now, with the help of our partner Crowdrise, we can instantly create donation actions for any nonprofit organization. Our in-house tech team extended Crowdrise’s functionality to spoon with our proprietary TAP platform. This enables us to programmatically match content to relevant donation actions. We now can provide donation functionality to any campaign, content initiative, or 3rd party site using our portable widgets. It’s even slick on mobile devices. Our first donation campaign is in support of the International Rescue Committee to help victims of Typhoon Haiyan. In addition to creating a dedicated donation page that can easily be linked to, shared, and promoted, you can find our donation widget in articles about the typhoon, such as this one: http://www.takepart.com/article/2013/11/13/meet-filipino-diplomat-whos-fasting-climate In the U.S., individuals contribute over $200 billion a year to charity, and corporations/foundations kick in another $100 billion. If we can help facilitate even a tiny fraction of this, we will have true impact and further cement Participant’s reputation for amplifying the efforts of top-notch nonprofits. Kudos to the folks across several departments who worked tirelessly on this massive new feature!