Pivot’s App 2.0 Extends Live TV and Social Action Functionality

PASADENA (January 11, 2014) – Pivot (Pivot.tv), Participant Media’s TV network targeting Millennials (18-34), today announced the launch of a new version of its Pivot APP at a gathering of the country’s television critics.

Pivot gives viewers the ability to watch TV any time, anywhere by offering authenticated Pay TV subscribers TV Everywhere Live and On Demand, on any device. It is currently available for subscribers of DISH and DIRECTV.

“We are a next generation network, so offering our viewers, who are primarily digital natives, the opportunity to watch and connect with Pivot in the way that best meets their lifestyle is incredibly important, said Kent Rees, Pivot’s EVP, Marketing, Scheduling and Operations. “The new Pivot APP offers exciting new ways for our audience to experience and interact with our programming and the social action it inspires, and we’ve only just begun.”

Pivot APP 2.0 includes:
•    Take Action Button: Viewers can now connect, get involved and even take action with one click while watching live television. At relevant moments during a program a social action message appears tied to an issue featured in the program, viewers can click the Take Action Button to complete a pledge, sign a petition, learn more about an issue, make a donation, and more.
•    New Devices: The Pivot APP is now available for iPads, iPhones, Android phones, Android tablets, and the Web via Pivot.TV and iTunes.
•    Twitter: The new Twitter social function allows Pivot viewers to Tweet about Pivot shows and movies while they watch. A feed of activity connects those who are talking about Pivot, or Pivot shows to their followers, in real time.
•    Never Miss an Episode: Viewers can set reminders for Pivot shows and movies right from the program guide and receive alerts when chosen shows and movies air.
•    Free Content Area: A limited selection of free sample content by Pivot is now available via the APP to anyone with an internet connection.

About Pivot
Pivot (Pivot.tv), which launched nationally August 1, is a television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content and, through its website TakePart.com, connects audiences to a wealth of content and customizable actions. Pivot is available via traditional Pay TV subscription and integrating a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot on Twitter at@pivot_tv and on Facebook at facebook.com/pivottelevision.

About Participant Media
Participant (ParticipantMedia.com) is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant’s more than 45 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR ‘SUPERMAN’, THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.