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Pivot To Launch Social Action Campaign for ‘Raising McCain’

LOS ANGELES (September, 12, 2013) – FACT: 10% of people younger than 25 years old respond to social media and text messages during sex. FACT: Social networking sites are the top news source for 27.8% of Americans. These are just a few examples of the topics Pivot (Pivot.tv), Participant Media’s new television network targeting Millennials (18-34) is getting ready to explore with viewers as part of the social action campaign for Meghan McCain’s new genre-bending docu-talk series, “Raising McCain,” premiering Saturday, September 14 at 10pm ET/9 pm CT.

Concurrent with the series launch, Pivot is collaborating with ProCon.org to present a variety of interactive components tied to each of the key issues addressed in the “Raising McCain” episodes, such as privacy, bullying, feminism and spirituality, offering Millennials a distinct destination to express their own opinions. The campaign will feature a dedicated online hub at TakePart.com/raisingmccain which will include weekly clips and viewing guides with questions and facts pegged to each episode in the form of the popular “I’ve Never” game, which viewers can download and play while hosting their own viewing parties. On the site, viewers can also access relevant articles and actions to immediately get involved.

“Every topic in ‘Raising McCain’ is relevant to Millennials. As Meghan seeks to get her own questions answered, viewers can join in on the debate while watching with friends,” said Chad Boettcher, EVP, Social Action. “Through our collaboration with ProCon.org our audience will be able to interact with the show.”
Pivot and ProCon.org will host a season premiere Twitter event with Meghan while the first episode is airing. Meghan will also participate in Tweet-alongs every Saturday night throughout the run of the series so Millennials can speak their mind about the issues presented in each episode.

Kamy Akhavan, President & Managing Editor of ProCon.org said: “Our mission is to promote critical thinking by presenting pros and cons on important social topics. We believe that our nonpartisan research will help engage young audiences and open up conversations around topics that need a forum for discussion. Some of the facts will be shocking while others will just make for good banter and we’re pleased to be working with Pivot to surface them through their new series.”

In the series premiere Meghan is joined by guest co-host Michael Moynihan, cultural news editor for The Daily Beast/Newsweek, to explore what privacy means to Millennials and how they can protect their personal information in the digital age. The series is produced by Go Go Luckey Entertainment and Participant Media; Julie Auerbach and Tina Gazzerro.

About ProCon.org
ProCon.org (online at www.procon.org) is a 501(c)(3) nonprofit public charity whose mission is promoting critical thinking, education, and informed citizenship. Information is presented on 47 different ProCon.org issue websites in subjects ranging from standardized testing, alternative energy, and medical marijuana to the death penalty, illegal immigration, and gay marriage. ProCon.org websites are free of charge and require no registration. The websites have been referenced by over 800 media entities, cited 36 times by the governments of 11 countries (including 27 US states and nine US federal agencies), and used by teachers, librarians, and educators in over 4,000 schools in 57 countries and all 50 US states. ProCon.org had over 15.7 million unique readers in 2012 and more than 2 billion hits since its inception in 2004.

About Pivot
Pivot (pivot.tv), which launched August 1st, is a new television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content, and its website TakePart.com to continue the conversation and connect audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription to over 40 million subscribers and integrates a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot on Twitter at @pivot_tv and on Facebook at www.facebook.com/pivottelevision.

About Participant Media
Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant’s more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR ‘SUPERMAN’, THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.