Participant’s Pivot teams up with Lyft for the #JustVote campaign, encouraging voters to go to the polls.

Rotten Tomatoes – October 24, 2014

By Sarah Ricard

Pivot, the socially-conscious cable network owned by Participant Media and founded by billionaire Jeff Skoll, will be shuttling voters to the polls for this year’s mid-term elections. Pivot and its social-action platform TakePart.com are encouraging more voter engagement by offering the code JustVote for free Lyft rides (up to $25) in select cities from today through election day. “It’s important to vote in mid-term elections and have a voice in state and local issues which can have lasting impact on national policies,” said Jacob Soboroff, co-host of Pivot’s TakePart Live. “Registering is just the first step, if you don’t get to the polls to vote your voice doesn’t count.” For election coverage, tune into TakePart Live, hosted by Soboroff, Meghan McCain and Baratunde Thurston, Monday through Friday at 10 pm, and visit TakePart.com/justvote to get more information.