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Jeff Skoll on ‘An Inconvenient Truth’ 10 Years Later
Participant’s Jeff Skoll: How the Power of Film Spread ‘An Inconvenient Truth’
Variety – April 26, 2016
by Jeff Skoll
I had just come back from a 2005 international conference on major world issues, where the consensus on climate change was that we did not have to worry for another 50 years. Then I returned to Los Angeles and attended a presentation by Al Gore at CAA.
Al’s now-famous slideshow on the climate made me realize we needed to act immediately to mitigate the damage to come. I had created Participant Media a year earlier to get people involved in the biggest problems in the world. And here was a massive problem staring us in the face.
Even with all the presentations Al was making, his message would not reach enough people before it was too late.
Read the entire guest column here.