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Ileen Reich Joins Participant Media As SVP, Publicity And Corporate Communications

 LOS ANGELES (August 4, 2016) – Ileen Reich has joined Participant Media as Senior Vice President, Publicity and Corporate Communications. The announcement was made today by Christina Kounelias, Executive Vice President, Worldwide Marketing and Communications. Reich will report to Kounelias.
As SVP of Publicity and Corporate Communications, Reich will work with each Participant business unit to develop and execute strategic publicity initiatives across all film, television, and digital content, support social impact initiatives, as well as manage internal and external corporate communications. She will lead and supervise the department, which includes entertainment publicity, events and corporate communications. Reich will be collaborating with Laura Kim, SVP of Film Marketing, working closely with studio and distribution partners, and identifying PR and branding opportunities for Participant film content and executives.
“Ileen’s tremendous talent and experience, paired with her innovative thinking and passion for Participant’s mission, make her a great addition to our team,” said Kounelias. “The timing couldn’t be better, since we’re heading into a very busy and exciting fall with four films screening at the Toronto International Film Festival.”
Reich most recently was Senior Vice President, National Publicity at Sony Pictures Entertainment, where she oversaw the strategy and implementation of consumer PR campaigns, awards campaigns and talent and filmmaker relations for 14 years.  While there, she worked on the development, launch and reboot of the PR campaign for the Spider-Man franchise and managed the publicity campaigns for American Hustle, The Social Network, Zero Dark Thirty, Captain Phillips, Moneyball and Pursuit of Happyness. Her team was recognized multiple times by the ICG Publicist Guild with the Maxwell Weinberg Publicist Showman Award for best campaign for Spider-Man, The Social Network and The Interview.

Prior to Sony Pictures, Reich was Vice President, National Publicity, West Coast for New Line Cinema.  

About Participant Media
Participant Media (http://www.participantmedia.com/) is a leading media company dedicated to entertainment that inspires and compels social change. Founded in 2004 by Jeff Skoll, Participant combines the power of a good story well told with opportunities for viewers to get involved. Participant’s more than 70 films, including Spotlight, Contagion, Lincoln, The Help, He Named Me Malala, The Look of Silence, CITIZENFOUR, Food, Inc., and An Inconvenient Truth, have collectively earned 50 Academy Award® nominations and 11 wins, including Best Picture for Spotlight. Participant has also launched more than a dozen original series, including “Please Like Me,” Emmy® Award-winning “Hit Record On TV with Joseph Gordon-Levitt,” and “Fortitude,” for its television network, Pivot (http://www.pivot.tv/). Participant’s digital hub, TakePart (http://www.TakePart.com), serves millions of socially conscious consumers each month with daily articles, videos and opportunities to take action. Follow Participant Media on Twitter at @Participant and on Facebook.
Participant’s successful run during the most recent awards season culminated in three Academy Awards®, including the company’s first Best Picture win for Spotlight. The company’s 2016 film slate includes Morgan Neville’s The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble (The Orchard); Alex Gibney’s Zero Days (Magnolia Pictures); Derek Cianfrance’s The Light Between Oceans (DreamWorks Pictures/Disney); Peter Berg’s Deepwater Horizon (Lionsgate); Denial starring Rachel Weisz, Tom Wilkinson, and Timothy Spall (Bleecker Street); Middle School: The Worst Years of My Life, based on James Patterson’s best-seller series (CBS Films); J.A. Bayona’s A Monster Calls (Focus Features); and Pablo Larrain’s Neruda (The Orchard).

Alice Zou, Participant Media