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‘Hit Record on TV with Joseph Gordon-Levitt’ In Fast Company

How Joseph Gordon-Levitt And His Creative Army Of Artists Are Changing TV                                                                                                                                                                                     Hit Record on TV, the collaboratively produced variety show, returns to Pivot. Just don’t call it crowdsourced.

Fast Company  – June 26, 2015

By David Zax


Now Joseph Gordon-Levitt is doing perhaps the hardest thing one can in the entertainment industry: run a production company. And it’s not just any production company—this is one that bills itself as “open” and “collaborative.”

Hit Record, as Gordon-Levitt’s company is known, puts a new twist on the idea of the star-driven production company. Through HitRecord’s website, Gordon-Levitt encourages a community of creators to submit songs, scripts, drawings—anything, really—which may then be “remixed” into finished works.

Most recently, HitRecord’s products have found their widest audience yet in a variety show, Hit Record on TV, which airs on the cable network Pivot (a network owned by Participant Media). Hit Record on TV has just begun its second season—episode three, around the theme of “schools,” airs tonight. Read more here.