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D.C. Cable Show Curtain-Raiser Highlights Pivot

May 2, 2013
10 First-time Cable Show Exhibitors Worth Checking Out
By Amy Maclean

One new exhibitor at this year’s Cable Show in D.C. is Pivot, Participant Media’s new television network targeted at Millennials.

The annual Cable Show is a little more than a month away, with the number of exhibitors growing every day. That includes plenty of newbies to the exhibit floor at the Walter E. Washington Convention Center in D.C. (June 10-12). The floor will again feature Imagine Park, a live portal for presentations and demos, as well as a special product showcase. New this year is The Observatory, an immersive attraction that tells cable’s story—something that’s important for the Hill crowd expected to turn out in strong numbers given this year’s setting. As for new exhibitors, NCTA’s annual conference is up to 43 at last count (10 first-timer signed up in just the last week). In terms of exhibitors, the show is tracking on paced with last year’s show in Boston. Here we highlight 10 exhibition floor first-timers and what to expect.

Pivot: Here’s your chance to meet Participant Media’s new television network, Pivot. Participant is turning recent acquisitions Halogen and Documentary Channel into Pivot come Aug 1, which should give it 40+mln subs at launch. Participant is the company who produced docs such as “Food, Inc” and “An Inconvenient Truth,” as well as Steven Spielberg-directed “Lincoln.” Programming for Pivot include a docu-talk series with Meghan McCain (daughter of Republican AZ Sen. John McCain) and a modern period drama called “WILL.” Interestingly, in addition to the traditional carriage route, Pivot will work with MVPDs to offer a broadband-only subscription, including a linear stream of the network and access to programming on demand.

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