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Associated Press Media Leader Piece on Pivot

Pivot TV aims to entertain, inspire millennials
By Frazier Moore

NEW YORK (AP) — Don’t just sit there. Do something!

That’s the word from Pivot, a new cable television network targeting 15-to-34-year-olds. It signs on next week.

Sure, passive viewing is permissible as Pivot rolls out more than 300 hours of original programming to a potential audience of 40 million viewers. But it will offer entertainment — whether comedy, drama, talk or documentaries — that aims not just to amuse but also to inspire social change.

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