Bank of America, Lyft Among Companies Buying Out Theaters for Ruth Bader Ginsburg Doc

The Hollywood Reporter

By Pamela McClintock

May 3, 2018

Bank of America, Lyft and Salesforce are among more than 60 companies, law firms and advocacy orgs buying out at least 70 showtimes of RBG, a new doc chronicling the life and accomplishments of U.S. Supreme Court Justice Ruth Bader Ginsburg.

The screening program kicks off this weekend, when RBG commences its run in select cinemas, and will continue in the coming weeks as the doc expands into additional locations.

Law firms hosting showings of the film for employees, clients and community members include O’Melveny & Myers and Willkie Farr & Gallagher, according to Participant Media, which waged an extensive social action campaign timed to the film. The screenings are designed to highlight women’s rights and gender parity, two areas where Ginsburg has been a pioneer. Advocacy orgs involved in the effort include the American Civil Liberties Union. Read more.