Laura Kim serves as Executive Vice President of Marketing for Participant, the leading media company dedicated to entertainment that inspires audiences to engage in positive social action. As an industry content leader, Participant produces up to six narrative feature films, six documentary films, three episodic television series and more than 20 hours of digital short form programming annually. Through its worldwide network of traditional and digital distribution aligned with partnerships with key non-profit and NGO organizations, Participant is positioned uniquely within the industry to engage a rapidly growing audience while bringing global awareness and action to today’s most vital issues. In her role, Kim serves with a focus on specialty films including narrative, documentary, international and series.
Kim first joined Participant as Senior Vice President of Film Marketing in 2014. While at Participant, she has been instrumental in working on the majority of the company’s features, including such Academy Award®-winning films as American Factory, A Fantastic Woman, Spotlight, CITIZENFOUR, as well as Monos, Human Flow, and the Oscar®-nominated films The Look of Silence and RBG, the latter of which went on to become a box office smash hit in 2018. Most recently, she spearheaded marketing efforts on behalf of Participant, for two-time Oscar®-nominated film Collective (co-released with Magnolia Pictures), as well as the upcoming Final Account with Focus Features, The First Wave with Neon and National Geographic, Flee also with Neon and My Name Is Pauli Murray with Amazon Studios.
Kim was involved in the company’s past releases including Tom McCarthy’s Academy Award®-winning Spotlight (Open Road), Cary Fukunaga’s Beasts of No Nation (Netflix), Joshua Oppenheimer’s Academy Award®-nominated The Look of Silence (Drafthouse Films), Morgan Neville’s Best of Enemies (Magnolia Pictures) and Davis Guggenheim’s He Named Me Malala (Fox Searchlight).
Prior to joining Participant, Kim founded Inside Job, a motion picture marketing, public relations and distribution consulting firm, whose campaigns included Academy Award®-nominated films Restrepo, Winter’s Bone, The Act of Killing, as well as Ida, Stories We Tell and Gloria. Previously, Kim served as Executive Vice President of Marketing for Warner Independent Pictures, where she was responsible for the marketing of films including Before Sunset, March of the Penguins, Paradise Now, and Participant’s Good Night, and Good Luck. Prior to her time at Warner Independent, Kim worked on numerous independent film campaigns at MPRM where she ran the film practice, and represented Sundance Institute, Good Machine, Strand Releasing, amongst others.
Kim is a member of the Academy of Motion Picture Arts and Sciences, for which she sits on the Diversity Committee and its A2020 initiative, amongst others; she also serves on the Board of Directors for Film Independent.