Executive Vice President, Campaigns & Engagement
Jim Hu serves as Executive Vice President of Audience for Participant, the leading media company dedicated to entertainment that inspires audiences to engage in positive social action.
In his role, Hu oversees the company’s growth toward building an online community of Participants through daily touchpoints that complement the company’s film and episodic content and its social impact work. His responsibilities include digital short-form content production, audience acquisition and audience growth across Participant’s digital channels, including social media.
Hu first joined Participant in 2018 as Senior Vice President of Strategy and Business Development, a role in which he oversaw the design and implementation of the Company’s long-range strategy across film, television and digital media in both domestic and international markets. Hu is a digital media veteran who led strategy, operations and monetization teams across global digital brands including Instagram, Yahoo!, CNET and the Los Angeles Times. He holds a B.S. at Tufts University and an MBA at the UCLA Anderson School of Management.